What have you learned from your audience feedback?

Throughout the making out my soap opera I have had lots of feedback from mainly my target audience. Although, I have had feedback from much younger audience as well as older. I created a questionnaire for other a-level students and younger students to answer so that I could improve my soap opera trailer. Lauren also uploaded out soap trailer onto Facebook, the social networking site, so the we could get other feedback from different people who were unable to see our trailer. Therefore we had a wider audience feedback from different age groups and we could analysis how we could improve our soap trailer.

The first draft of my soap opera trailer, we found that our trailer needed to be improve a lot more than we thought. Here is a link to my first draft of my soap opera trailer - http://www.youtube.com/watch?v=u6ghpbzKsIY&feature=youtu.be

The results from the questionnaire stated that we need to improve on:
- My music didn't fit the trailer and wasn't fast enough.
- My trailer was too long for a soap trailer.
- The story lines weren't very clear.
- The voice overs were too quiet, therefore they needed turning up.

The things that worked well from my feedback were:
- I had used conventional soap opera characters well.
- The effect that I used were appropriate to my soap opera trailer and made it look professional.
- My transitions also worked well and created a fast pace effect which made the trailer exciting.
- I used a variation of camera shots and angles.

After this feedback there were many adjustments made to improve my soap opera trailer.
- Using Final Cut Pro X I turned the voice overs up as well as the music as that they could be heard better and more clearly.
- I cut my soap trailer to 1 minute which has had the trailer faster and smoother. It also improves the pace so it is more exciting for the audience. My soap trailer was 1 minute 41 seconds and I managed to cut it down to 1 minute, therefore it makes it more conventional to a real media product.
- I also changed the music. Re-considering all of the choice we had we decided to have Joman-Epedemic (Neucore Mix) -  http://www.youtube.com/watch?v=_uo9T8iI1ao
This has made my soap trailer more upbeat, faster and catchy to the audience which will make them want to watch the soap. It is also more suitable to the target audience than our other song.
- I also decided to add title screens which suited each individual characters story line. It also made the audience understand the soap opera trailer more clearly. For my title screens they all start with the word 'New' which draws in the audience as they see that this is a new soap and the trailer shows story line's to the characters lives. For example, the screen shot below shows Aleisha and Charlie at the train station with the title screens saying 'New Beginnings' implies to the audience that it this is a new start for Aleisha and Charlie and the audience will want to know more about their lives.

- I have also noticed that my soap opera trailer has not shown what channel it will be broadcasted on, therefore the audience will not know which channel to go to when it is broadcasted. I have added 'BBC' onto the beginning of my soap opera trailer at the bottom to that it helps to promote the BBC channel. It is also one of the conventions of real media products.

 

After I had made these changes the soap trailer was uploaded onto Facebook. I had better feedback from this, such as:

• "It's good but there's like 10 minutes of nothing too"
• 3 people 'liked' my soap trailer.
• "Very good, I like the music"
• "That's sick. I well like it"

 

After this feedback I went back to Final Pro Cut X and got rid of the 10 minutes of nothing that was on there. Overall from my audience feedback, my soap trailer is now good and has positive feedback. The new positive feedback I received was that:

- The music fits the soap and is fast and catchy.

- The soap opera trailer makes me want to watch the soap to find out more about the characters.

- The story lines are more clear.

- It all fits in together for a real media product.

- The demographic that it is targeted to find it exciting and want to watch it.

- The soap opera trailer also fits the soap genre.

- They like the title screens as it makes it more interesting and makes the story lines clear.

- They can now hear the voice overs and music more clearly.

This is my final soap opera trailer - http://www.youtube.com/watch?v=gBhxAQ4ypFc&feature=youtu.be